Services
JPM Strategic Solutions uses research methods to develop communications strategies and works closely with the client to assist in implementation. Accurate and reliable research develops effective strategies, but it takes close collaboration with clients to bring the strategies to life.
Accurate & Deeper Opinion Research
Our track record of accurate research results throughout the world is based on our deep understanding of survey and focus group methodology. We work extremely closely with our local research partners to implement proven and advanced methodologies while gaining a deeper understanding of local norms. Our accurate results have allowed us to build long-term, trusting relationships with clients who can rely on our results and strategic advice. Aside from the accuracy of our research, the key to developing our research-based strategies comes from using opinion research to gain deeper understanding. Merely asking vote or reputation questions alone does not allow for effective and targeted strategies. Our research goes much deeper to understand the undercurrents and complexities in opinions and, most importantly, what it will take to move those opinions. This and our campaign experience make up the foundation of our strategic advice.
- Face-to-face surveys
- Telephone surveys
- Online surveys
- Focus groups
- In-depth-interviews (IDIs)
- Exit polls
Campaign Organization
We understand that campaigns are not won on strategy alone; they are won with the ability to implement strategy. Whether political or advocacy campaigns, the ability to implement is grounded in a deep understanding of what works and does not work in a cultural and country specific setting. We do not take a one-size-fits-all approach to campaigns but use our intensive and world-wide campaign experience to help develop the right approaches to move opinions and meet objectives. We assess a campaign's organization and limitations and pull together a team to help where each campaign needs it the most. During the campaign, we work closely with local campaign staff to gain a better understanding of the local dynamics and transfer the knowledge base for future campaigns.
- Campaign planning
- Earned media
- Paid media
- Social media
- Targeting and vote analysis
- Field operations
- Opposition research
- Speech and talking points writing